The co-founder and CEO, Ned Tozun in his own address stated that d.light has provided employment for over 6,000 people across Africa. He added, “Our target is lower income individuals. There is sun in the village and the cities, so when we just say a rural market, it is not.“The guy who lives in Lagos, but doesn’t have a generator shouldn’t even use a generator if he can have a solar solution. Why? Because of environmental sustainability.
“ It is about lower income. What we’ve done is to think of the entire problem chain. Firstly, innovate the product. Two, how do you deliver it? Deliver it to them at the most reasonable price. Thirdly, make sure it’s affordable for them. How is it affordable? It is pay-as-you-go. They don’t have to look for the capital to buy.
“They look for signing-up, proving they have the ability to be able to pay every week – they have different system: every week, every month, every day – are different options that are available and as you increase your credibility ratio in terms of your performance, you then have opportunity to get into more.”
The highlight of the event was the official launch of the iMax 10 Solar Power System an inverter battery system that can give Nigerians the freedon to live their best lives. Dignitaries at the official country launch included the Vice President of Nigeria, Yemi Osinbajo; CEO, who gave his virtual goodwill message and Florian Seche, CEO of HMD, Global strategic partners to d.light.