The Advertising Regulatory Council of Nigeria has filed a legal case against Meta Platforms Incorporated, which owns Facebook,, and WhatsApp, accusing the company of rendering unapproved advert materials in the country, and demanding up to N30 billion as damages.
The Nigerian government agency is seeking a declaration that Meta's continued publication and exposure of various advertisements targeted at the Nigerian market on Facebook and Instagram without first ensuring that they are vetted and approved is illegal, unlawful, and a violation of the country's current advertising laws.
For the alleged infringement of the advertising regulations and for lost revenue as a result of Meta Incorporated's continuous exposure of prohibited advertisements on its platforms, ARCON is asking for N30 billion in fines.