For Michael Lowe and Neil Gruninger, “Be the change you want to see in the world” is significantly more than a phrase found on coffee mugs or the lips of yoga instructors – it’s a business model. for children in the digital space, first with Kidoodle.TV® and then with their in-house ad-monitoring service, Safe Exchange.
The evolution of Kidoodle.TV from a subscription-based OTT service to a free, ad-supported model allows consumers to utilize the technology, regardless of financial means. “Families need ease of access without sacrificing safety. We provide quick and easy access across a diversity of platforms and over free ad-supported streaming TV channels that do not require an account, while ensuring that content and ads are moderated and child-friendly,” notes Lowe, APMC’s chief executive officer.
Kidoodle.TV’s success has also allowed APMC to extend its charitable giving by investing in causes that help families in need. To date, the company has sponsored local events, worked with fundraisers for the Boys and Girls Clubs of Canada and worked with content providers to supply toys and gifts to families of children receiving medical treatment. Partnering with organizations that can properly identify the needs of the community is important for Lowe and Gruninger.
“Ultimately, while exploring what it means to be ‘safe,’ we found that children cannot safely stream online without first being in a safe physical environment – a Maslow’s-hierarchy-of-needs kind of idea,” adds Lowe. “This inspired us to begin putting resources toward supporting safe physical environments.”
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