Small business needs new sales strategies when they set new goals as new goals bring new stress for business owners. Now, more than ever, small business need to do their utmost to survive as their input prices increase in difficult economic circumstances.
“Small business owners are experts on their businesses, as they understand the ins and outs of cashflow management, seasonal sales movements and what their business’ biggest challenges are. However, in keeping your eye on the microeconomics of a small business, you can miss out on the bigger picture.”
The 2022 South African Digital Customer Experience Report showed that more South Africans are abandoning their shopping carts when they are prompted to pay shipping or delivery costs. “If you cannot afford to compete with your competitors on price over this time, push messaging around the quality and the long-term value of your offering and bring this messaging into all channels of your marketing strategy.”Botha says creating a sense of urgency is something marketers always emphasise as a way of driving sales. Over the festive period, this may have been a strategy used to boost revenue ahead of special days such as Christmas.