“When we looked into bringing second hand to the U.S., we took all our learnings within our brand DNA and looked at testing and learning and adapting,” said Kammerzell. “It really made sense to partner with ThredUP.
H&M Pre-Loved will launch with 30,000 pieces, which will have an impact on how many people buy second hand. “They built us a Resale as a Service page, which is accessible from the H&M web site,” Kammerzell said. “All items from H&M will be cross-listed, both on the H&M Pre-Loved platform as well as on ThredUP. We’ll be able to drive more customers who already love H&M and are shopping on H&M’s web site. We’re hoping to give them access to shopping second hand.
Garments are organized into several smaller sub shops of familiar H&M concepts including &Denim, Sport, Ladies, Divided and Kids. Fans of the brand’s sought-after collaborations and guest designer collections from years past will find treasures in the Collabs sub shop.