“If you build it, [they] will come.” The immortal line fromis meant to inspire action, and if you do the essentials, everything will fall into place. I’d like to update that line to “If you build it, work harder than you ever have before and plan for a nervous breakdown because selling a product comes down to marketing, then they will come.” Having no prior business experience, I thought simply creating a great product would sell itself. Wrong.
. We’ve seen the proof in our high engagement on social media posts that talk about representation of marginalized voices. Our products are the tools to create dialogue among adults and kids about identity.When we came up with the idea for Historicons in summer of 2020, we were anxious to get our puzzle games in production because the themes they covered like LGBTQ+ and Black Rights were such important, timely topics. We decided to do a product test of a very early prototype.
Not having any prior business knowledge doesn’t have to be a barrier to launching a startup. We are constantly learning and making adjustments along the way. Mistakes are merely just opportunities for growth. Finding and trusting like-minded people who support your mission who can use their expertise, as you do yours, will lay the groundwork for a successful business. And it will save you from more visits with your therapist.