There's a Russian cell phone commercial featuring Bruce Willis next to Fedha, a presenter with the Kuwait News and Kuwait Times. And like Bruce Willis in that cell phone commercial, Fedha isn't real.
Earlier this year, an investigation from Scripps News' series "Next Level" found AI companies were also taking the work of real artists to build their datasets to generate work in the artists' styles. "All creative industries are probably going to hit this issue in one way or another," said Rachel Meinerding, producer and co-founder of Concept Art Association.Entertainment labor organizations like the Writers Guild of America — which is currently on strike — and the Screen Actors Guild, are advocating for legal protections for their members, including those that would stop AI developers from exploiting"creative works ... without permission or compensation.
"This is why SAG is so involved in this, because they can foresee a future where some of their members are at a loss or have not been able to commercially monetize their image and likeness because they gave that away earlier on in their career, and nobody wants that to happen," Secretov said.