Revlon emerged from bankruptcy last week with $2.7bn less debt to worry about. But a balance-sheet makeover alone won’t help the company reclaim its place in a makeup industry it shaped nearly a century ago.
Big rivals such as L’Oreal and Estée Lauder have deeper pockets; while newer brands including Rare Beauty and e.l.f. Cosmetics have captured the imagination of young consumers. What Revlon needs is a niche it can own that plays to its strong connection among Gen X and millennials, two cohorts with an abundance of spending power that grew up with the brand...
हमने इस समाचार को संक्षेप में प्रस्तुत किया है ताकि आप इसे तुरंत पढ़ सकें। यदि आप समाचार में रुचि रखते हैं, तो आप पूरा पाठ यहां पढ़ सकते हैं। और पढो: