Coca-Cola is launching a new limited-edition flavor for gamers, a demographic increasingly pursued by mainstream food and beverage brands. For this new flavor, called Coca-Cola Ultimate, the soda maker partnered with Riot Games, which publishes the multi-player online battle arena game League of Legends. Ultimate will be available in US and Canadian stores starting June 12 for a limited time, in regular and zero sugar varieties.
Instead, they’re supposed to help build buzz around the company’s core product. “They’re more engaging and more interesting, demonstrably, than a flavor, a Coke with vanilla or something,” he said. “Testing the boundaries … that’s about engagement with consumers.” Coca-Cola’s marketing approach seems to be working. In the first quarter, trademark Coca-Cola grew across all geographic regions, according to the company, thanks in part to interest from the coveted Gen Z market.
हमने इस समाचार को संक्षेप में प्रस्तुत किया है ताकि आप इसे तुरंत पढ़ सकें। यदि आप समाचार में रुचि रखते हैं, तो आप पूरा पाठ यहां पढ़ सकते हैं। और पढो:
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