At this year’s annual IAB South Africa Youth Action Council Future Masters Townhall, 43% of attendees answered no to this question.Mental health and the challenges faced by youth in the media and marketing industrySouth African youth are facing a number of challenges concurrently, something that was unfamiliar to their predecessors at the most important stage of their career.
Rewarding work is powerful. But what is sometimes not seen – and overlooked often by ourselves, too – is the need to replenish our bodies and minds. The flipside of a smaller working pool that continues to strive for excellence in the same workload is a 'burnout epidemic' that reverberates across industries. As Musingarabwi put it:"We are churning out great talent, but that talent is quickly eroded because we are not taking care of ourselves.
So how do we put tools and practices in place to ensure that we can keep the light on within ourselves? And how can industry stakeholders contribute to this change in a meaningful way? Leaders can also create a safe space with employee-assistance programmes that will allow experts to provide the proper services required and enable employees to be accountable for their mental health while knowing they have the support and empathy of their superiors.
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