The quick team effort meant that "by the time the fire brigade came, most of the fire actually was dealt with," said Elena Korosteleva from Britain, who was vacationing at the Lindos Memories hotel.
The mayor of Villardeciervos village, in part of northwestern Spain ravaged by fires last summer, said hikers are still coming. "If heat waves were to be repeated every summer, the impact on our economy would be significant," said Antonio Mayor, chair of the hotel and tourism association in the Valencia region, which includes Benidorm. "Our activity is centred on the three summer months.
Sensible Weather will soon add a heat cover option "in anticipation of next summer," founder Nick Cavanaugh said. "People are asking me about it more because they're thinking about these things more." "Every day we're seeing more business," he said. "By Aug. 8-10, I think we'll be back to our normal pace at all these resorts," which account for about 90 per cent of the island's 220,000 beds.