The site experienced a surge in demand, attracting over 50 million new users and one million content creators by November 2022. During this time, users collectively spent $5.5 billion on the platform. Sales for the year rose by 17% to $1.1 billion, while pre-tax profits soared by 21% to $525 million.The news comes while OnlyFans is facing some controversy.
OnlyFans responded to these distressing claims by advocating for its strict safety measures, assuring the public in its reports that the company “exceeds what is legally necessary” to foster a secure and regulated community environment. The firm also emphasized that its primary objective is to create the most secure social media platform that empowers content creators. Although OnlyFans is known for its mature content, it has begun diversifying its offerings. It now welcomes videos appropriate for all audiences, including genres such as cooking, comedy, fitness, and music.
Meanwhile, a billboard ad showcasing OnlyFans model Eliza Rose Watson’s page was under scrutiny from the public with claims that it consisted of content inappropriate for younger audiences. However, despite complaints, the Advertising Standards Authority cleared it for display as it considered them non-offensive.
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