Now, after a four-year hiatus, the lingerie brand came back Wednesday night with a complete overhaul that was part fashion event and part preview of a documentary-style film featuring 20 global creatives. It celebrated all different body shapes.Top models like Winnie Harlow, who has vitiligo, a skin condition, showed up wearing some of the designs. The event also showcased the creators' looks on headless mannequins of all body types.
"My motive to be here is that I have girls," said Brazilian supermodel Adriana Lima, a long-time Victoria's Secret Angel, on the red carpet. "Some of my girls want to be models so I feel that in this day, Victoria's Secret and other brands are embracing and celebrating women in their different stages. So that's a beautiful thing."
Victoria's Secret CEO Martin Waters told analysts last week that turning around the business will take some time. Wexner -- who apologized in 2019 for his ties with the late financier Jeffrey Epstein, indicted on sex-trafficking charges -- stepped down in 2020 as CEO and chairman of L Brands and then severed his final ties by exiting the board a year later. In 2021, Victoria's Secret split off from L Brands as its own separate public company.
Adamson said Victoria's Secret is now pushing the same message as everyone else about diverse body types and comfort. But it isn't standing out. Waters noted on last week's investor call that Wednesday's fashion event would offer the brand an opportunity "to reclaim its position at the center of cultural relevance, whether that's fashion, art, music or popular culture."The event, headlined by a performance by Doja Cat, showed snippets of the Victoria's Secret film that includes runway shows of both the creators' looks and a couture collection designed by the company's design team.
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