. While this view is important, we have heard over and over that it’s not helpful to executives and board members because it’s difficult to translate from the generic insight that millions of jobs will be impacted to what it means for their businesses today.
GenAI has the potential to be power tools for WINS work. It can generate new prose, computer code, images, narration, music, and videos as well as ingest and summarize, critique, improve, and reformat almost any manner of document or analysis. Every WINS task, subprocess, and end-to-end process within your enterprise should be evaluated for potential leverage with GenAI.
2. The board/CEO should appoint a cross-functional team to start at the task, subprocess, and process levels for practical experiments and report on progress. 5. If you discover you are “In the Crucible” or “Holding a Lever,” create a test-and-learn strategy linked to a six-to-24-month program of improvement. We believe that’s how much time you have before competitive intensity increases in your industry.