In 1896, Konrad Birkenstock began focusing on orthopaedic footwear, developing comfortable, contoured insoles designed to cushion the feet.
But they really shed their association with sock-and-sandal-wearing Germans and became a trendy, must-have item in the 1990s, when supermodel Kate Moss donned a pair for a fashion shoot. It was snapped up by LVMH-linked equity firm L Catterton and French billionaire Bernard Arnault's family holding fund Financiere Agache, for a reported sum of around four billion euros.Economy and management blamed for demise of UK retailer WilkoBirkenstock's most famous sandal is the Arizona, which features two wide straps with buckles, on trademark cork and latex soles.
The single-strap Madrid, introduced a decade before the Arizona, helped lay the foundation for the company's later successes, and was originally known as"the gymnastics sandal" as it exercises a wearer's foot and leg muscles as they walk.
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