Innovative wash app that builds customer loyalty by automatically detecting a vehicle’s number plate using number plate recognition algorithms and triggering messages to people who have signed up for a loyalty programme, offering them awards for repeat visits takes home silver.
The award-winning app, won silver for best Marketing by an Agency; Most Innovative App Developed by a Corporate; and Best Low-Budget Campaign. The app is available for download on mobile, tablet and desktop.In the first four months after the programme’s launch, more than 250 customers registered for the loyalty programme and received more than 600 loyalty messages via WhatsApp.
“We believe that AI tools merged with human marketing insight is a killer combination. The automation has allowed CarSpa to engage with its customers at the best possible moment – when they are actually using the service. This has definitely encouraged customer loyalty. We’re keen to do more of this type of innovative merging of AI and human marketing insight,” says Frank.
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