Today, I’m talking with Greg Peters, the co-CEO of Netflix. I caught up with Greg while he was at the Cannes Lions festival in France, which is basically the world’s biggest gathering of advertisers and marketers. It’s an increasingly important place for Greg to be, as Netflix’s new ad tier has nearly doubled in six months to more than 40 million subscribers and feels increasingly pivotal to the future of the company. On top of that, Netflix is updating its famous culture memo.
What we’re constantly trying to do is communicate effectively who we seek to be and who we think we are. What we found is that, in the original articulation, the tone of it incorrectly communicated a sense that it was a harsh and maybe cutthroat place, which actually, it’s really not. We want to be very clear that we do think excellence in having the colleagues around you is super important.