Home to the largest and most competitive auto industry in Latin America, Mexico was a latecomer to the electrification race, presenting marginal EV sales until late 2021 . Back then, this was a PHEV-focused market, with plug-in hybrids at least able to make some presence, and BEVs all but absent from the market. See the following chart for 2021–2022:
It is clear from this graph that PHEV sales are almost constant, and even though they did increase YoY, this was because they fell in H1 2023:There was an issue when working on this report: we have no idea who’s leading the Mexican market. There’s more information we can guess with the available data. Total BEV sales during 2024 have amounted to just over 12,000 units, yet I only managed to track half of them in the list when it comes to models:SEV has been making an effort to become a recognized brand in Mexico,
Mexican production is determined first and foremost by US demand, so not much can be read into this data regarding Mexico specifically. However, as one of the main manufacturing hubs in all of the Americas, Mexican production can be used as a proxy to find out what’s going on in other markets, mainly — but not exclusively — the US.
Following our list, as far as JAC goes, its production supplies most of Latin America’s demand for this brand, meaning both the E-Sunray and the E10X are the most demanded models south of the Rio Bravo . This fits the information available in other markets … and frankly surprises me: the E-Sei 4 is one hell of a good-looking CUV.