Mississippi-based tech firm C Spire made headlines over the weekend when it canceled its Olympics advertising in protest over the games' controversial opening ceremony. It appears the company is standing alone. The opening ceremony in Paris on Friday drew outrage from some viewers who accused the organizers of mocking Christianity by parodying "The Last Supper" in a live performance that featured drag queens.
Whether they approve of the opening ceremony or not, many Olympic sponsors are already so heavily invested – monetarily and otherwise – in the Summer Games that yanking their support could mean doing more harm than good. Companies that supply technology for the Olympics' operations or apparel for athletes, for instance, risk disrupting the event and inviting bad press on their own brands by backing out after the event is already underway.
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