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Wattpad Enters First Look Deal With Italy Entertainment Company Mediaset

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Once again, Wattpad is continuing its global reach. This time the storytelling platform has announced that they have entered a first look deal with Mediaset, Italy’s leading entertainment company. …

, Italy’s leading entertainment company. As part of the deal, they will partner to develop and co-produce TV shows in Italy. The deal is Wattpad’s first Italian language deal and will bring Wattpad stories to TV screens around Italy.

Wattpad has a massive community of millions of users in Italy. Fans of the platform catapulted Wattpad’s“Italy’s rich history of storytelling has found a new life on Wattpad, where a new generation of writers are building worlds and connecting with readers online,” said Aron Levitz, Head of Wattpad Studios. “Mediaset is embracing the future of entertainment: one that starts with data and audience insights. We’re thrilled to work with them to bring diverse new stories to Italian TV.

This contributes to the international growth of Wattpad’s footprint in storytelling. Just last week, they

 

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