service. While each of these is a unique business model in its own right, they all leverage the same underlying technology, enabling Waymo to save on development costs while diversifying its paths to profitability.
GM-owned Cruise appears to be following an extremely focused development path aimed at monetizing its tech through a single service. Cruise is currently to launch a commercial robotaxi service. While entering just one AV market provides a limited opportunity for monetization, if Cruise can bring a quality robotaxi service to market quickly, it could prove to be among the most lucrative AV opportunities.
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