Companies should take California’s new data-privacy law seriously

not repeat but sometimes it rhymes. So, it seems, do efforts to protect netizens’ privacy. The European Union led the world with its General Data Protection Regulation , which came into force in May 2018. That law shook up internet giants and global advertising firms, both of which had previously used—and at times abused—consumer data with little oversight.

, for a federal statute on the subject. “We really, really support an omnibus federal privacy law,” says a data-privacy official at a large American technology company. Facebook and Google do, too, they profess. TheOne explanation for tech firms’ sudden enthusiasm to safeguard user information is their reasonable desire to avert a balkanised mess of contradictory state laws. Illinois, New York and Washington have differing state legislation in the works. Many others are looking into the matter.

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