Meet The Four Under 30s Behind Visa’s $5.3 Billion Acquisition Of Plaid

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in 2012. Their idea was to make it easier and faster for fintech apps to connect to users’ bank accounts. Before Plaid, companies would often have to make tiny deposits—say, of $.02—into a consumer’s bank account and then require the user to log in days later to verify transactions before using the product. That friction caused a large percentage of potential customers to abandon a new app in the middle of the onboarding process.

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Payments giant Visa to buy buzzy startup Plaid for $5.3 billion - Business InsiderVisa had invested in Plaid's $250 million Series C in December 2018, which had reportedly valued the company at $2.65 billion.
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