Cash App used influencer marketing and a song to go viral on TikTok - Business Insider

Square hired dozens of TikTok creators to create content for its #CashAppThatMoney campaign, including the Hype House's Chase Hudson, Addison Rae, Tony Lopez, and Ondreaz Lopez, and Sway LA's Josh Richards, Kio Cyr, and Griffin Johnson. These seven creators alone have a combined 59.6 million followers on TikTok.

Square's higher rate for sponsored content could be tied to the fact that it hired some of TikTok's most popular creators who command top prices for promoted videos. Fintech companies have also seen a high return-on-investment from influencer marketing campaigns on TikTok, potentially making it worth it to pay a bit more to reach a larger audience on the app.that TikTok ads have been 300% more efficient than Instagram ones in driving downloads of its automated debt management app.

CASE STUDY: TikTok ads have been 300% more efficient than Instagram ones in getting new users for fintech startup Tally

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Snapchat tests major redesign of its flagship app with news, Snap Map - Business InsiderSnapchat is testing a major redesign of its app, including breaking-news headlines and a new home for the Snap Map Sounds like they are trying to be more like twitter. $SNAP is very susceptible to the My Space disease. Yes it;s great to have all the young people using your site, but that can change in literally one minute they stop using it on a whim like kids do with everything.
منبع: BusinessInsider - 🏆 729. / 51 ادامه مطلب »

From cash to ash: Pot companies have just months to live on average, study findsCanadian pot companies have enough cash to operate for 6.5 more months while U.S. weed companies typically have about 14, a new study found. How many people got burned chasing the green stocks? I think there’s good business there, but the spike went too quick and the revenue stream just isn’t quite there yet to support it. Pot companies are in cash-burn mode? The cannabis market is here to stay. Sorry .
منبع: MarketWatch - 🏆 3. / 97 ادامه مطلب »