Netflix expects the opening of new crime-drama series Queen Sono as the first of many original African TV series that will win the US giant a bigger slice of a market still dominated by satellite TV.
While Netflix already provides financing for locally produced content in other parts of the world, it’s been slower to target Africa. The continent is only just getting the internet speeds and affordable data prices needed to convince viewers to switch from traditional television at a rate that makes the investment viable.
Showmax already produces as many as 5,000 hours of local African content every year, which it uses to attract customers, and is available as a stand-alone product or as a benefit of subscribing to MultiChoice’s premium TV packages. Netflix began the path towards producing African content by making a version of its core service available on the continent in 2016, before building a commissioning team led by Ghettuba. Born and raised in Kenya, she studied at Andrews University in Michigan and lived in Canada before starting her own production company in Nairobi.
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Netflix increases investment in African storytellingLast week saw the streaming giant's biggest African event with the worldwide release of 'Queen Sono' to critical acclaim.
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