The finding that US adults are keeping household bills top of mind should help wireless carriers stabilize cash flow in a time of great uncertainty. While US consumers may prioritize paying their bills, they will likely cut back on discretionary purchases like upgrading their smartphones or subscribing to video streaming services.
As these revenue streams dry up, the continuous cash flows generated from wireless bills will become even more critical to the financial health of carriers. In particular, these cash flows will help carriers to ensure that the considerable on their balance sheets — incurred at a time when the very notion of a nationwide economic shutdown seemed almost unimaginable — remains in check.
Business Insider Intelligence is working hard to provide you with the latest data and our most up-to-date thinking on how the coronavirus pandemic will impact your industry, and what you can do to stay ahead.
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