Nadine Abramcyk, the cofounder of tenoverten, tells Allure, in her own words, what it was like to be among the first coronavirus-related salon closures in New York City, how her nail-care business has been affected, and where the company goes from here.with a single location in Tribeca almost ten years ago, and we have four nail salons in New York today. We opened one in Los Angeles, too, so we have five doors total.
Wednesday, March 11, was the first day we saw a hit to our business. It was a very sudden drop — about 50 percent of what we normally do — and people were starting to get nervous. That continued Thursday and Friday. It sort of tapered off, and the [clients] who felt comfortable kept coming. None of our employees ever, at any point over those few days, ever said, "We don't want to come to work."Our sanitation practices are already rigorous, but we were taking precautions.
It's hard because people look at tenoverten and think, "Oh, they're making money through their products, they're." The truth is, we took out loans to produce our production for Target, which just delivered in February, so we are not liquid as a company. Maybe if this had happened six months ago, before we did that production, we would've had enough money in the bank to pay a week's worth of pay, or two weeks.
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