When it comes to turning business challenges into opportunities, small business owners are quick, nimble, and creative. With state governments around the country shuttering all non-essential businesses to combat COVID-19 still in full swing, this is truer than ever.
Because most of her members are using mobile devices like cell phones, tablets, and laptops that have built-in cameras and microphones, Heitman's instructors get to see them in new and interesting ways. This has led to some fairly comical realizations that, when left to their own devices, her members are getting creative with their workouts as well.
The story of Michelle Chandler-Smith, the co-owner and director of Inspire Academy of Dance in Seattle, is much the same as Heitman's. In normal times, she runs a dance academy that teaches 600 kids, six days-a-week how to jazz, tap, pirouette, and hip-hop their way across the stage. Today, two-months away from their big spring showcase, her classrooms, usually echoing with excited chatter of aspiring young dancers, are silent.
Like Heitman, Chandler-Smith has adopted a"connection-over-perfection" mentality. It's not about video quality, it's maintaining the personal touch with her students that matters.
TMobileBusiness Interested
TMobileBusiness It's a great idea, and I think it needs to be used by more business owners who have those capabilities.
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