31% of respondents to a new survey conducted by SightX for talent agency UTA said they intended to add the upcoming streaming service HBO Max, which launches May 27, to their TV roster.
It was behind Disney Plus and Hulu, but ahead of Netflix, Amazon Prime Video, and new streamers like Quibi and NBCUniversal's Peacock. Richard Cooper, the research director at data company Ampere Analysis, told Business Insider Disney Plus had laid a roadmap for a new streaming service to launch in a competitive space and "there's no reason to believe HBO Max will be any different."The research firm SightX conducted, for talent agency UTA, a representative survey of nearly 1,100 people across the US, ages 18-54, who have been social distancing during the coronavirus outbreak from April 4 to April 11.
this month. It added nearly 16 million subscribers globally in Q1, more than double its own forecast and exceeding Wall Street's projections, so many survey respondents may have already been Netflix subscribers.
The difficulty with streaming services is determining the right target market and also finding a USP other than different programmes. The market is pretty crowded so will be interesting to see how HBO navigates fierce competitors like Netflix or Prime.
So: I subscribe to hbonow. Do I automatically get an “upgrade” to hbomax? How is this going to work?
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