"People struggle with making caramel apples in the baking industry," says Cancinos. "You have to really scrub your apples before dipping in caramel. Sometimes the caramel just falls off the apple."
When considering a potential business, Porterfield says to start by thinking "about something that you've got a 10% edge on." Is there something you've accomplished or created, maybe a diet plan or a social media strategy, that people are curious about? "That's a really good sign that people would pay for something like that," she says.
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