CEO David Ripert, a first-time entrepreneur who left Google in 2018 to start Poplar, began fundraising in January and closed the round in mid-May.
Augmented reality marketplace startup Poplar has closed a $2.1 million seed round, kicking off and closing its raise despite the ongoing pandemic and a slowdown in startup investment. The startup promises augmented reality and 3D ad campaigns on demand, pairing brands to a marketplace of creators who can rustle up a sponsored filter or virtual product, perhaps more cheaply than a digital agency. The company is a trusted partner for Facebook, Snapchat, and TikTok.
"We started [raising] at the end of January — everything was going well, we were talking to the lots of investors from the biggest US VCs to boutique VCs here in the UK and angels," Ripert told Business Insider. "Then in March the crisis hit and that was really scary."
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