The traditional office used to be viewed as the font of all productivity: occasionally organisations allowed a select number of staff to work from home – but seldom was there a middle ground. That is, until the myriad benefits of flexible workspaces became apparent, and the somewhat black and white choice between office-based and remote working began to change.
“On the one hand, people are being forced to work from home and organisations are realising they can be productive,” says Chelsea Perino, Managing Director of Global Marketing & Communications. “On the other hand, people who thought working from home would be great are now recognising that the office plays an important role, not only in terms of infrastructure but with regards to relations with co-workers.
Despite the clarity the pandemic has given to the drawbacks of our existing working culture, Salnikow is quick to make clear that enthusiasm for the idea of flexible remote working spaces had been gathering momentum long before Covid-19 hit, and will far outlast it. “As the economic landscape continues to change and companies continue to focus and specialise, companies need to be sure they are managing their offices to best support their business. Every healthy multinational business needs to consider what mix of traditional and flexible is right for its teams and their work,” Says Todd Liipfert, Senior Development Director. “Sales teams who need to work both remotely and in many different places will benefit from flexible access to broad networks.
Liipfert agrees. “Rather than signing large-scale and long-term leases, and then focusing on their businesses, the most aware firms will manage their property like their teams and their data, as an asset.”
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