The math showing why business leaders need to diversify their networks - Business Insider

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The right mix of cold calls and warm introductions will help diversify your network — but use them correctly or your business will suffer

, which he describes as "a legacy practice that requires the non-networked, including founders and other investors, to find someone the VC knows and trusts, and convince that third-party to refer you to the VC before the VC will respond."

"It's really about creating this ecosystem to make things more familiar and lower the perceived risk," he told Business Insider., told Business Insider about the measures he's been required to take as a Black founder in order to get the same engagement from investors and business partners as his white peers.

 

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