Kanye West partners up with Gap to launch new apparel collection - Business Insider

Kanye West's Yeezy brand is partnering with Gap to create a new clothing line, Yeezy Gap.Gap did not share the financial details of the deal but said that Yeezy would earn royalties and potential equity related to sales results through this partnership.The rapper turned fashion designer behind streetwear brand Yeezy is partnering up with America's iconic apparel giant in a "

" that will see West and his design team creating a co-branded collection of apparel for men, women, and children to be sold online and in-store at Gap."We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership," Mark Breitbard, Global Head of Gap Brand, said in a statement to the press.

Gap did not share the financial details of the deal but said that Yeezy would earn royalties and potential equity related to sales results through this partnership.pulled in an estimated $1.3 billion in sales in 2019. The brand was recently valued at $2.9 billion. West, who previously worked at a Gap store in Chicago as a teenager, could help Gap to bring back shoppers and boost sales after several years of struggling. It has been accused by analysts of falling behind competitors by not updating its "anemic ranges" of clothing.

"These are bland and undifferentiated and do nothing to stimulate consumers. Against a market saturated with alternative apparel destinations, this simply isn't good enough.

KathleenNdongmo add this to the 100b in stock. Lol

Time to buy Gap stock boys

Bring back those old school yeezy polos

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