Influencers have a new trade organization: American Influencer Council - Business Insider

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Influencers on YouTube, Instagram, and TikTok now have their own trade organization. Its founder explains the industry changes she's pushing for.

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Business Insider spoke with AIC leaders to learn more about what its early efforts and membership will look like.The rapidly changing influencer industry now has its own trade organization to lobby on its behalf and educate digital creators on the business: The American Influencer Council. Associations like the Council of Fashion Designers of America and the Association of National Advertisers have served as examples for the AIC as it has organized events and panels, shared educational resources, and advocated for the industry.What the AIC's membership and early efforts will look like

The detailed benefits and dues for becoming a member will be disclosed during a candidate's interview process. The annual membership fee will be on a sliding scale and the AIC said "no creator will be denied membership based on income." Starting this month, the AIC will also launch "AIC In the Classroom," with a summer course at Woodbury University in Burbank, CA, taught by professor Wendy Bendoni . The AIC plans to expand this program by partnering with accredited institutions each semester.

 

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