Industry had no warning on new alcohol ban, R18bn already down the drain

A car guard helps pack the car of a last minute alcohol buyer at Makro in Edenvale, 26 March 2020. Picture: Neil McCartney

The National Liquor Traders Council, South African Liquor Brand owners Association , Beer Association of South Africa , Vinpro, Liquor Traders Association of South Africa and several other manufacturers expressed their concern on the matter. “Despite these engagements, the industry was given no warning about the ban, nor an opportunity to consult with the National Coronavirus Command Centre before a decision was made and no consideration was given to the immediate logistical difficulties it poses for both suppliers, distributors and retailers alike.”The alcohol industry reportedly lost R18 billion in revenue and R3.4 billion in excise tax during the nine-week lockdown.

The industry warned that further restricting legal trade of alcohol would fuel the growth of the illicit market while it also creates security concerns for liquor outlets. The industry added that it believed that a more useful approach would be targeting problematic drinking to manage and achieve long-term, lasting changes.

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