Hyundai is creating its own dedicated battery-electric brand: Ioniq - Business Insider

Hyundai's launched a new battery-electric brand on Sunday, and it'll be called "Ioniq."

The Ioniq started out as an electrified Hyundai five-door car, which launched in 2016. The move to branch the name into its own brand is similar to what Hyundai did with Genesis in 2015.Visit Business Insider's homepage for more storiesElectrified cars are no longer the things of science fiction. They're gaining popularity, with automaker after automaker launching new models and dedicated EV brands. Hyundai just became the latest.

Ioniq-brand cars will use an EV-dedicated platform, called the Electric Global Modular Platform. With E-GMP, Hyundai promises "plentiful driving range" and fast-charging capabilities. Additionally, Ioniq cars will have wireless connectivity and other features that create a "smart living space," Hyundai said. Models launched under the Ioniq brand will be named with numbers and follow a pattern: even numbers for sedans and odd numbers for SUVs.

The move to launch an electrified standalone brand is also similar to Polestar, which is jointly owned by Volvo and its parent company, Geely. The Polestar 1 is a hybrid car, but the Polestar 2, the brand's second offering, is battery-electric only. The original Hyundai Ioniq was launched in 2016 as a five-door model that was available either as a hybrid-electric, plug-in hybrid, or battery-electric car. Its name is a portmanteau of the words "ion" and "unique.

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All Automakers will introduce, Cars ➡️ EVs for Urban Commute. SUVs/Pickups ➡️ Fuel Cell for Road Trips/Projectd.

That’s a strange name.

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