There needs to be a reckoning in the fashion industry - Business Insider

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Opinion | There needs to be a reckoning in the fashion industry too. By nickyjwatkinson

in a Leicester factory — less than half the UK legal minimum wage of £8.72 per hour. Although Boohoo has said the factory was run by a subcontractor and the bran dis investigating its supply chain, up until this point sales were booming and bosses were in line to make £150 million in bonuses.at the beginning of the outbreak when they switched delivery suppliers .

Initiatives like Mallzee's Lost Stock have sprung up to plug the gap left by brands abandoning their suppliers. Consumers can purchase a bag of clothes from Lost Stock, tailored to their size and preferences, at £35 — a 50% discount from the estimated £70 retail price.claims that each bag supports a Bangladeshi worker and their family for one week.

Although an innovative solution to the dual problem of supporting workers and reducing waste, initiatives like this speak to our neoliberal, late-capitalist era by putting the onus on the consumer to fix the deep-seated problems in the fashion industry.

In asking individuals to contribute to ending systemic issues, initiatives like this also require the public to make difficult personal choices about what matters to them, as they are asked to split what disposable income they have between different causes — BLM, local food banks, queer fundraisers, etc. The focus is on individual consumers to make ethical choices for the greater good, rather than holding brands to account.

Mallzee's program appeals to consumers' self-interest: it's undeniably positive that the garments won't go to waste, but the 50% discount incentive speaks to a world in which we are consumers first and foremost; where everything is transactional, and doing a good deed comes with a material reward.

 

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