WhatsApp announced that it has added the new ‘Add To Cart’ feature to the WhatsApp Business App. According to the chat platform, the feature will help many small business owners during the holiday gifting season.
“More than 98% of business establishments in Malaysia are SMBs and they account for almost 40% of the nation’s GDP , almost 50% of the employment, and almost 18% of Malaysia export business,” said WhatsApp in their press release, “Many of these SMBs have been turning to digital tools like WhatsApp Business to maintain connection and communication with their customers and to ensure ongoing sales.”
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