How Dunkin' became the viral star of 2020, beating Starbucks - Business Insider

Dunkin' took over social media in 2020, from its collaboration with trendy candle brand Homesick to a drink named after TikTok star Charli D'Amelio.

"One of our aspirational things is to have people see something — whether it's a food product, a merch products, one of the relationship we have — and say to themselves: 'Wow, I didn't expect that from Dunkin'," Drayton Martin, Dunkin's vice president of brand stewardship, told Business Insider. This year, Dunkin' took over social media by doing the unexpected. On Twitter, Dunkin' merch prompts countless celebratory tweets.

Gross.

Booo I still love you Starbucks

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