New research shows how brain-computer interaction is changing cinema
The issue is that the Warner/AT&T decision fuels a popular fallacy engulfing the film industry: that studios are simply reacting to what customers want. John Stankey, AT&T’s CEO, illustrates this perfectly when heThe same narrative of the"death of cinema" also falls prey to the cult of innovation – where"".
AT&T is a technology company in the business of 5g, mobile telephony and internet pipelines. Content is acquired to serve those pipelines and justify their existence and expense. Warner Brothers is in the business of making films as its primary function, later also ensuring they reach the widest possible audience, using the most effective means of distribution.
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