Fans who texted the number were politely asked to fill out a form to share their name, gender, age, and location.
As most fans quickly discovered, they hadn't reached Easterling on her personal cell. Easterling uses, a text-marketing startup backed by Ashton Kutcher that enables celebrities, influencers, and more recently businesses and media brands like ViacomCBS to send texts directly to fans and customers.
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