REUTERS: ViacomCBS Inc kicked off its investor day on Wednesday with a focus on the upcoming rebranding of its CBS All Access streaming service to"Paramount+": a move designed to capture a larger share of viewers while it pursues selling content to competitors.
ViacomCBS hopes to distinguish Paramount+ from other streaming services through an emphasis on live sports and news. It will launch Paramount+ in the United States, Canada and Latin America on March 4; in the Nordics on March 25, and in Australia in mid-2021. It will cost US$6 per month with limited commercials and US$10 per month for a commercial-free option, the same rates as for CBS All Access.The company posted lower-than-expected quarterly revenue, as the COVID-19 pandemic delayed content production and cut film revenue, despite steady demand for its streaming services.