Remember the pandemic stockpiling last year? Consumer products companies are still catching up

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Sales of consumer packaged goods climbed 9.4% last year, according to the Consumer Brands Association.

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But the boom in demand hasn't abated yet, and the trade group said that manufacturers are still struggling to catch up on inventory. To meet the challenge, companies are hiring more workers, adding new factory lines and boosting wages amid the protracted surge in demand. Even as the pandemic subsides, the CBA is forecasting that industry's 2021 sales will still be up 7.4% to 8.5% from 2019. January sales are up 16% from the same time a year ago, representing the highest year-over-year change since last March. February sales growth slowed slightly but was still in the double digits. Before the pandemic, strong growth for a CPG company meant an increase in the low single digits.

 

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