ahead of this year’s upfront presentation about how the company hopes to retain and augment both its live linear TV and streaming audiences, what upcoming productions he’s looking forward to and how the company is staying competitive.Why is the establishment of Telemundo Streaming Studios unique in the Spanish-language content market?
We’re the only studio in the market that will have the capacity to not only produce for its own platform— in this case Peacock — but we will also have the capacity to produce for outside platforms and form agreements with the likes of Netflix and Movistar. We are already in conversation and are working to produce exclusive content for those streamers and invest in co-productions with them.
How is Telemundo ensuring that both its live and streaming audiences are being catered to with the same caliber of content? Well, it’s no easy task, and honestly, it can be daunting! But, audiences will seek out unique content wherever it is being offered. If you put out something like “Malverde,” “Reina del Sur” or “Diario de un Gigoló” and you can’t watch it anywhere else but Telemundo, then you’re going to go to Telemundo. People will go to whatever platform they have to go to in order to view their shows.
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