The pact covers Sony’s seven free-to-air channels, including Sony Movies, Sony Movies Action, Sony Movies Classic, Sony Channel, POP, Tiny POP and POP Max, as well as the brands’ various digital assets.
Eventually, Narrative entertains the prospect of original content across the movies and entertainment offerings. But for the moment, says Levin, “it’s about broadening the existing reach through new digital platforms and greater investment around content.” The POP brand of channels, aimed at kids aged 6-10, offers over 1,400 hours of programming and features established brands such as Pokemon, My Little Pony and Care Bears, along with shows like “Alvinnn!!! And the Chipmunks,” “Miraculous: Tales of Ladybug & Cat Noir” and “PJ Masks.” Elsewhere, Tiny POP is for pre-schoolers 3-6, and Pop Max is for boys 6-10.