Their site mentions that their books aren't about princesses or slaying dragons. To Memory's point, while those are entertaining, they want to take on stronger topics that can be difficult to tackle. The throughline is learning about others who don't look, sound, think, or act like you.
Memory explained that they pick their topics based on a mix of influences."The first is taking a look at what conversations are parents least likely to have with their kids, not because they aren't important, but they don't know what to say," he said."The second is, what stories could have a massive impact, but traditionally don't get told because publishers aren't built to tell them.
Their new initiative is a podcast network that extends their book's topics and A Kids Class About, a streaming platform for kids to explore different careers, life skills, and ideas.