has joined the Concerts team as their new Head of Latin Marketing. She will lead marketing for Live Nation’s portfolio of Latin tours, as part of Live Nation Concerts’ Talent & Touring team and Marketing team, and be responsible for developing dynamic strategies for each artist, including national marketing efforts across mainstream and Latin media, with a focus on traditional and non-traditional marketing as well as media partnerships, integrated marketing strategies and more.
In his role, Granger will oversee OVG Facilities, OVG Media & Conferences, and the 32-member OVG Arena Alliance, and will also focus on sustainability, public safety, and sanitization solutions across all venues. “Susan brings exemplary leadership skills, knowledge, and longstanding relationships with artist managers and attorneys to UMe,” Resnikoff said. “She is uniquely qualified to understand all aspects of our business with her extensive label experience at Geffen and IGA as well as her experience representing A-list artists at a top law firm.”
Williams is an active member on the Executive Committee for the She Is The Music organization and is Co-Chair of the NY Chapter. She is also a co-founder of The Spark, an RCA Records quarterly thought leadership program created to generate ideas and conversation on a variety of topics with a mission to keep the company continuously connected and learning together. In 2020, she played a key role in developing Sony Music’s Your Voice, Your Power, Your Vote initiative.
The merger is expected to be completed in the fourth quarter of this year, subject to regulatory approvals and other closing conditions. OVG will remain headquartered in Los Angeles, with the headquarters for Spectra remaining in Philadelphia. UBS Investment Bank acted as financial advisor and Kirkland & Ellis LLP acted as legal advisor to Oak View Group. Moelis & Company LLC acted as exclusive financial advisor and Davis Polk & Wardwell LLP acted as legal advisor to Spectra.