Founded in May 2017 by Michael Awonowo, architect and chief executive officer of the firm, Micdee is a design consultancy agency that creates unique experiences at the intersection of workplace productivity and effectiveness for a local and international clientele.
Strategy as the starting point for design is a recurring theme which is drilled into Micdee’s brand philosophy. Tola Daini, the team’s lead designer, talks about the importance of strategy in understanding what the client needs and birthing work spaces that are products of deep thought. “We are young and doing unorthodox things to change how the Nigerian design space works,” says Kolawole Shomade, Micdee’s creative director for the last two years. “We focus on all the parts of design which occur before delivering the final product to the client and we take them through the entire process, step by step.”
“The dynamic between us is fluid, it goes back and forth and it allows us to work freely with one another. I’ve realized that we all design according to our individual personalities, and we’ve found a way to make the different strengths and weaknesses of the team work and work well,” Bassey says. User satisfaction is the most important performance index for the team as they adopt a client-first approach in their relationships with Micdee’s customers. According to Kolawole: “Clients will always push back, so we strategize by starting with “why.” Once they are convinced that you know what you’re talking about it tends to reduce the level of expected pushback.