Healthcare tourism, an industry that is heavily reliant on international travellers, is one of the segments hardest hit. For many nations, the sector is one of the key contributors to their economic growth.
"Cross collaboration with tourism stakeholders and our industry networks abroad is crucial in accelerating not only our industry's recovery but also our nation’s healthcare landscape to move forward," he said when contacted recently.Towards this end, Mohd Daud said, MHTC will give an undivided focus on building confidence in Malaysia as a safe and trusted healthcare travel destination especially within target markets including Indonesia and China.
"InsigHT is the region’s leading three-day medical travel market intelligence conference, where industry players gather to strategise and collaborate in sustaining the healthcare travel industry. "This will be done mainly via digital publicity and branding campaigns, providing patient support, and enhancing our end-to-end infrastructure including digital adoption, as well as cementing Malaysia as a thought leader in healthcare travel,” he added.To drive MHTC’s recovery plan, Mohd Daud said that MHTC will be launching the Malaysia Healthcare Travel Industry Blueprint 2021-2025 next month.
He said that about 1.22 million medical tourists visited Malaysia in 2019, generating revenue of RM1.7bil for the country.